Become an


Pierre is open to all. The only requirement is that potential members share Pierre’s values and ethos

As an Ambassador, you will play a big part in the Embassy Pierre. As an Ambassador, you will get a private cellar where you can stock your own beautiful bottles including unique vintages. You don’t need to have extended wine knowledge to become an Ambassador. You just need to be eager to learn about exquisite wines.

A private Ambassadors table is only a phone call away. Upon arrival, your cellar key will be ready. Only the Ambassador and his guest(s) can enter the cellar with this key and decide which bottles they will drink. You can also share this with a friend of colleague.






Pierre provides the perfect ambiance for enjoying some of the finest and rarest wines the world has to offer

Ambassadors can also share their collections with other ambassadors with Pierre’s in-house merchant, allowing Ambassadors to buy and sell wine. Of course, if you’re looking to host your own events there will be the possibility for Ambassadors to private hire. Pierre offers 80 seats or 150 for drinks receptions and 12 for private dining.

The worlds’ best chateau owners, winemakers and industry experts will host a series of exclusive events, talks, tastings and dinners, which ambassadors will have access to. These are just a few of the benefits. Pierre offers its Ambassadors a lot more. Don’t hide your winebottles, but share and enjoy them with your friends in Pierre.



A tasteful gift

Surprise a friend, colleague or acquaintance with a tasteful voucher! This gift voucher entitles them to off their total food & wine bill at Pierre’s Embassy & Wineshop.

Gift vouchers are available at Pierre, Embassy of Wine. For more info, visit Pierre or call us at 070 – 767 00 24.